Air Asia Assignment

 Air Asia Assignment Article

Air Asia

A. Introduction

1 ) Objective and scope

This paper will analyze the interior and external environment of Air Asia and will look in to how it uses Management Data System ( MIS ), specifically its online reservation system to gain competitive edge. And also discuss why and how important can be MIS to Air Asia in operating its organization. 2 . The top of LOS

Low Cost Service providers (LCC) business model is based on not any frills service. This means that financial savings is a crucial success factor in their businesses. Air Asia is no diverse. And Aie Asia uses MIS to runc this LCC business structure. So , precisely what is MIS? MIS is the valuable information to compliment management within an organization to ensure that we get whatever we want. And MIS application in Surroundings Asia is definitely the Air Asia booking program. In the competition in the flight business, reservation system is a benefit for Air flow Asia. " The early you book the tickets, the cheaper it will probably be. ” This kind of early arranging promotion eliminates two chickens with 1 stone. It offers customers chance for cost savings and encourages a lof of men and women to plan their excursions early and at the same time, Air Asia can confirm an entire plane as early as possible so that they have more time to load the seats if it is not full but. Air Asia was established in 1993 and commenced functions on 18 November 1996. It was originally founded by a government-owned conglomerate DRB-Hicom. On 2 December 2001, the heavily-indebted airline was purchased by former Period Warner exec Tony Fernandes' company Melody Air Sdn Bhd intended for the token sum of 1 ringgit (about $USD0. forty at the time). This was after great deliberation as your initial offer was fifty dollar. Fernandes proceeded to engineer a remarkable transformation, turning a profit in 2002 and releasing new ways from its hub in Kuala Lumpur Airport terminal at breakneck speed, undermining former monopoly operator Malaysia Airlines with promotional costs as low as RM1 (US$0. 27).

B. Physique


PEST examination is also known as external environment analysis. INFESTATION Analysis is definitely the Political, Economic, Social lifestyle and Technology analysis that a company really does to determine the total business environment. A PEST examination is a consider the external environment of a company or a organization that plays an important role in controlling and making decisions of a company. It is crucial for a company to consider its environment ahead of relating together with the public or customers. The PEST research examines the effect of each of the factor on the company. •P = Politics factors which may influence the company in the long term. Politics Analysis mainly states about the modern aviation acts and regulation which will needed simply by aviation organization such as Atmosphere Asia to operate their business. The political arena provides a huge effect upon the regulation of businesses, and the spending power of buyers and other businesses. Political balance is inessential to create a safe economy industry that enables the industry to grow. Political concerns may cause problems in the result of the business. Some of the political factors which may affect an organization are incidents that impact the operation with the company; therefore regarding an aviation organization such as Atmosphere Asia personal events will affect the response to the company. Event such as political uncertainty in Thailand in 25 The fall of 2008; when ever anti-government protesters recently clogged flights for any week in Bangkok's key airport. This kind of issues affects Air Asia's political analysis's because Atmosphere Asia because just newly opened franchises in Asia Air Asia X which usually begun functioning 2 November 2007. One other political concern that came abroad was the 2002 Bali bombings that took place on doze October 2002 in the tourist district of Indonesia. The attack was your worst terrorist attack in Indonesia approximately 202 perished. This influenced the whole air travel aviation about South East Asia as a result of political pressure and loss of life of holiday. Due to this chaos Air Asia had to generate security measure to secure the security of...


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