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Marketing Strategy Exercise

 Marketing Strategy Exercise Composition

п»їMarketing Plan Exercise

1 ) Define one particular specific difficulty it could talk about through advertising research.

I believe that Apple can find out whom frequently uses their products by doing some marketing research. For example , they can understand which age group seems to be applying more of many, or even which in turn gender acquires them. This assists them design and produce their upcoming products more proficiently.

2 . What sort of research design do you recommend for handling that issue, and so why?

I recommend using Secondary Study for this sort of problem as Apple is actually a fairly founded brand and there has to be some kind of information that was previously investigated. This would help to make things easier on their component because it is usually free or perhaps low cost. " Secondary studies based on details from research previously performed by gov departments, chambers of commerce, control associations, and other organizations (AllBusiness. com, 2013). ”

several. What is the best way to gather the data? Rationalize your choice.

" Data collection involves a field force or perhaps staff that operates both in the field, as with the case of personal interviewing, by an office by simply telephone, or through snail mail (traditional snail mail and snail mail panel online surveys with pre-recruited households)(Boundless. com, 2013). ” I would choose to use online questionnaires to collect info, as the folks who work with Apple items are more likely to land on the Internet and wouldn't brain simply undertaking an online set of questions over a postal mail in set of questions. Online forms are fast and powerful, low cost, and can be very appropriate.

4. How can you ensure excessive validity, reliability, and representativeness of the info?

To make sure the data has substantial validity, Apple would need to provide each purchaser a specific code to enter once taking the on the web questionnaire, to help with duplicate questionnaires and may help with being sure that real people are in reality take these kinds of questionnaires and not just some...

Mentioned: Boundless, Collect Data, 2013, https://www.boundless.com/marketing/consumer-marketing/marketing-research-process/collect-data/

All Business, The Between Supplementary and Primary Researching the market, 2013, http://www.allbusiness.com/marketing/market-research/1310-1.html/

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